Burger pricing intelligence · Twin Cities
Your Classic Cheeseburger is $3 under the local median. That’s real margin on the table.
The TC burger median is $16. If yours is sitting at $13, you’re at the 17th percentile — not a value signal, just underpriced. We scanned 537 local menus and 20,000 reviews to show you exactly where your burger program stands and what it’s worth to fix it.
Free for your restaurant. No POS connection. No card.
SHOT
Classic Cheeseburger
Your menuThe problem
Burgers are your highest-traffic item
and the easiest to misprice.
The classic burger is the dish every customer uses to judge your value. Price it too low and you train them that your whole menu is cheap. Price it too high without the story and they walk. Most operators haven’t looked at a competitor menu in over a year.
The TC burger market moved. A $13 burger that felt competitive two years ago now sits in the bottom fifth of local prices, not the middle.
You know burgers are 85% positive in reviews. You don’t know whether customers love the price or tolerate it. There’s a difference.
You have a sense of what Anchor Bar and The Nook are charging. You don’t have the full picture across 100+ burger spots in this market.
Gut-feel pricing on your anchor item costs you more than any other menu decision.
How it works
Tell us your restaurant. We do the rest.
You don’t enter a menu. You don’t connect a POS. We already have the data.
Tell us where you are
Restaurant name and your email. That’s it. We already have your menu in the dataset.
We pull your burger comp set
Your burgers are benchmarked against every comparable burger spot in the Twin Cities — price percentiles, margin headroom, and customer sentiment.
You get the free preview
We send your top 3 underpriced burgers by email. Want the full report with every item and the margin math? Reply and we’ll open it up.
The data behind it
What you get in the burger comp report
The actual deliverable. Not abstract features.
Where every burger on your menu sits against the local field
One bar per item. The range, the median, the normal band, and your price marked inside it. A $13 Classic Cheeseburger at p17 is visible at a glance. So is a $17 Smash Burger sitting at p62 — right where it should be.
SHOT
Smash Burger
Your menuThe margin math if you move the price
For each burger, see what your food cost % looks like now, at the market median, and at the 75th percentile. A $3 move on the Classic Cheeseburger — from $13 to $16 — drops food cost percentage by roughly 7 points. At 40 covers a night, that’s real money every week.
| Burger | Now | At median | At p75 |
|---|---|---|---|
| Classic Cheeseburger | $13FC 46% | $16FC 39% | $19FC 33% |
| Bacon Double | $15FC 48% | $18FC 41% | $21FC 35% |
| Smash Burger | $17FC 38% | $17FC 38% | $19FC 34% |
What burger customers in the Twin Cities actually rave about
85% of burger mentions across 20,000 local reviews are positive. But the reviews also tell you which specific things people notice: the smash, the bun, the sauce, the thickness. That’s intel for your next build, not just validation that burgers are popular.
Burger variants your comps run that you don’t
If 60% of comparable burger spots in the TC offer a smash variant and you don’t have one, that’s a visible gap. The report shows which variants are common, how customers rate them, and roughly what they’re priced at. You decide whether to chase it.
Rows: Smash · Turkey · Veggie. Columns:
% of TC comps offering it · avg sentiment · typical price ]
Why us, not them
Burger pricing data isn’t rare.
Data on your block is.
Built for chains with a data team. Datassential gives you national trends — the average American burger is $14.50, useful for a chain QSR, not a TC independent. Your POS shows you what you sold; it doesn’t show you what the place three blocks over is charging or what their customers say.
537 Twin Cities menus, local review data, priced for the operator running one or two rooms. The Classic Cheeseburger comp set is TC-specific, not a national average. No data team required.
$45 / mo · cancel anytimeFrom the pilot
PLACEHOLDER — pilot operator quote. Ideal: GM or owner of a TC burger spot.
Format: quote + name + venue + role. Collect after the first 3 free reports go out.
Free burger comp report
See your burger program against the local set. Free.
Tell us your restaurant. We’ll pull your burger menu against 537 Twin Cities comps and send back the three items where you’re most underpriced, what a price move is worth in margin, and what TC burger customers are saying. No setup. No card.
Want the full burger comp report with every item, the margin table, and the sentiment breakdown? Reply to the email and we’ll open it up.